Our Story

What started as a passion for natural health, grew into one of Australia's most trusted vitamin brands.
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History

See how Nature's Own became the brand it is today.
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1967 1971 1973 1974 1975 1980 1981 1985 1987 1990 1993 1996 1998 2004 2005 2013
1967

Nature's Own founder, Vaughan Bullivant is almost killed in a waterskiing accident. After four weeks, to the doctors' surprise, Vaughan is walking again. Vaughan believes his daily vitamins played a part in his recovery.

1971

Bullivant is inspired to get into the health food industry after a positive change in diet cures his asthma. He opens his first health food store in Redcliffe, Brisbane, Queensland.

1973

Bullivant buys a second shop in Kippa- Ring, Brisbane to prevent a competing company setting up shop across the street.

1974

Third health food shop opened in Southport, Gold Coast.

1975

Bullivant soon changes the label to a bold, bright yellow and green and renames the range – Nature’s Own is born.

1980

Bullivant's expands into NSW and comes up against new laws in relation to health food products and promotion, and opposition from major drug companies.

1981

Nature's Own launches into health food stores around Australia.

1985

A fire destroys the Redcliffe warehouse.

1987

Bullivant’s Natural Health Products expanded into Western Australia.

1990

Bullivant's Natural Health Products expand into Tasmania.

1993

Queensland Headquarters moved to the Virginia, Brisbane premises where Nature's Own Head Office and manufacturing centre is still based today.

1996

Bullivant's celebrates 25 years in the Health Food Industry.

1998

Bullivant Natural Health Products are the largest and most progressive health supplement company in Australia, exporting across the Pacific and into South East Asia and the Middle East.

2004

Nature's Own becomes available in Grocery stores nationally.

2005

Sigrid Thornton becomes the face of Nature's Own.

2013

Nature's Own updates its packaging to a more modern design making it easier for consumers shop for the products they are looking for.

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Why we do what we do

Nature’s Own is more than just a health supplement brand.

Since 1975, we’ve been on a mission to help every Australian to unlock their natural potential by being smarter about their bodies.

We call this being BodySmart. To us, it means giving you the knowledge, the actions and offering a range of health supplements to help you to get the most out of your body, every single day.

We do this with the Nature’s Own Body Smart Team, with our range of high-quality products and with our team of scientists, researchers and formulators working behind the scenes.

Let the BodySmart Team guide you to make choices that are right for your body.

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From source to shelf

At Nature's Own, our network of researchers search the globe for nature's most potent ingredients. Our team of scientists and formulators, and our quality control processes then ensure the development of our products meet our strict quality standards.

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slide 1 1 Global network of researchers
slide 2 2 Source potent ingredients
slide 3 3 Leading edge laboratories and manufacturing facility in QLD
slide 4 4 50 scientists, formulators and quality control experts
slide 5 5 Quality checks as often as every 15 minutes
slide 6 6 Manage complete manufacturing process in Australia for 95% of products - from source to shelf
slide 7 7 Validate every ingredient for quality, potency & purity

Our in-house experts combine natural medicine & scientific research to develop innovative formulas

All product evidence is checked to ensure product integrity

We search for potent, premium quality ingredients

And scientifically verify every raw ingredient to ensure quality potency and purity

We quality test at multiple points during manufacturing as often as every 15 minutes

Our vigorous stability testing then ensures product consistency and potency throughout its shelf life.

If a product doesn’t pass our rigorous quality tests, it doesn’t go on shelf – that’s our quality guarantee

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Inspired by nature.
Backed by smarts.

We have combined the traditions of natural medicine with our knowledge of the body and the latest nutritional science to develop our range of health supplements. Each quality ingredient is scientifically validated in our leading-edge laboratory in Brisbane.

Quality Guaranteed.

We proudly guarantee the integrity and quality of every product. From source to shelf, we strictly control the development of over 70 premium health supplements in our world-class facilities.